Google Analytics 4

GA4 launches on 1 July 2023. It will stop recording any hits on Universal Analytics (UA) on the same day. 

GA4 is a very different tool from UA as it is tracks user journeys that are event based and multi-platform. It doesn't use cookies.

If you want year on year data, then you need have GA4 in place by 1st July this year.

What needs to be done

To make that change we need to do a number of things:

  • Requirements discovery
    • Analysis of current analytics and tag management configurations
    • Identify any desired changes to your current analytics strategy
    • Formulate a configuration plan covering:
      • Pageviews
      • Events and goals
      • Ecommerce
      • Cross domain tracking
      • Product links e.g. Google Ads
      • Default attribution model
      • Filters/IP blocking/Referral Exclusions
      • Data retention window
      • Users and access levels
      • Reports
  • Configuration build and testing
    • Execute configuration plan
    • Confirm all data flows are working as expected
    • Start sending data to production GA4 property
  • Data validation
    • Data accuracy tests

 

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If you want to find out more

If you would like to find out more GA4 and how to implement it, just fill out the form and we will set up a call to discuss this further with youi.